10 Makeup Tips for Women Over 40 That Won’t Age Your Face

 10 Makeup Tips for Women Over 40 That Won’t Age Your Face


Makeup Tips for Women Over 40

Does anyone else love to watch makeup and beauty tutorials? Many of Team Busbee’s members are over 40 and really love to try all sorts of new and different techniques to see what will work best for more mature skin! When we’re in our 20s and 30s it can feel more exciting to be a little more daring with our makeup looks. But as we get into our 40s and 50s, we start to notice more of those fine lines and wrinkles around our mouth, eyes, and forehead. That doesn’t mean we want to stop trying new things, but it does mean we want to approach our makeup a little more thoughtfully. With age also comes wisdom and picking up makeup tricks along the way. We’re sharing some of the tips and tricks we’ve learned that work best for aging skin. If you’re reaching your 40s or you feel like you need guidance, we’re saving you the learning curve. If you have any makeup tips for aging skin that we didn’t share, please leave a comment at the bottom of this post…we’d love to hear and learn from you too!


For ALL of Erin’s beauty secrets to look younger, make sure you check out this post…you’ll find over 30 tips for makeup for mature skin, skincare favorites, and hair must-haves.

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#1) Use Moisture-Boosting Primers

When prepping your face, you’ll want to use primers with hyaluronic acid and collagen to boost moisture, prior to your foundation like Charlotte Tilbury’s Wonderglow Face Primer. Victoria Beckham’s Cell Rejuvenating Priming Moisturizer is also a great choice. It’s a lightweight daily moisturizer that deeply hydrates while blurring pores and bonus—it’s a clean formula too. Clé de Peau Beauté’s Long-Lasting Hydrating Veil fills in fine lines and wrinkles while offering SPF 21.

Charlotte Tilbury Wonderglow Face Primer


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Victoria Beckham Cell Rejuvenating Primer


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Clé de Peau Beauté Long-Lasting Hydrating Veil SPF 21


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MILK MAKEUP Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide


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#2) Ditch Heavy Foundation

It might seem obvious, but too much full-coverage foundation on aging skin can make you look older. Getting heavy-handed with your base layer can cause the foundation to settle in fine lines and wrinkles and give you that dreaded cakey look. A radiant, lightweight foundation or skin tint blurs and smooths over uneven texture, rather than accentuating it. You can always cover heavier discoloration or broken capillaries by spot-concealing.

NARS Pure Radiant Tinted Moisturizer


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Charlotte Tilbury Beautiful Skin Foundation


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Bobbi Brown Intensive Serum Foundation SPF 40


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Chantecaille Just Skin Tinted Moisturizer SPF 15


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#3) Brighten Under Your Eyes

One of the first places to show signs of aging are the eyes areas. Brighten both the upper- and under-eye using the “Triangle of Light” technique: Create an upside-down triangle under each eye, gently pressing the product into the skin. Applying makeup to your eyes like this makes the area look dramatically lifted. But beware of over-doing it! Similar to foundation, you don’t want to accentuate fine lines with gobs of concealer. A few drops of a hydrating concealer that’s the same shade or a shade lighter than your foundation should do the trick. And don’t forget to apply a hydrating eye cream and primer before applying any makeup!

Dior Forever Skin Correct Concealer


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Clé de Peau Beauté Concealer Broad Spectrum SPF 25


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Lancôme Teint Idole Ultra Wear Concealer


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Sisley Paris Eye Concealer with Botanical Extracts


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#4) Invest in Cream Products

Most makeup artists, and even celebrity makeup artists, agree that cream or liquid makeup products can be ideal for more mature skin. Unless it’s finely milled, powder products tend to settle in fine lines and emphasize any crepeiness we may have. Powders can also look splotchy and uneven since our skin tends to get drier as we age. Cream products like cream blush, cream bronzer, etc. are pretty mistake-proof. Just start with a small dab and gradually build to a soft, light, flattering color.

NARS Afterglow Liquid Blush


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Westman Atelier Eye Pods Eyeshadows


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Vapour Aura Multistick for Cheeks, Lids & Lips


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Tower 28 Beauty Bronzino Illuminating Cream Bronzer


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#5) Apply Blush Upward

In order to create a more lifted illusion, work against gravity by applying your blush on the upper part of your cheekbones in a slightly upward sweep. You should start the blush further back on your face and not hit the apples of the cheeks as dramatically as when you were younger, since that area tends to droop as we get older.

Charlotte Tilbury Cheek to Chic Blush.jpg


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NARS Afterglow Liquid Blush


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Bobbi Brown Pot Rouge for Lips and Cheeks


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Tom Ford Shade & Illuminate Blush Duo


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#6) Approach Shimmer Eyeshadow Cautiously

You’re never too old to wear a little shimmer on your eyes, but as with everything else we’ve discussed, less is more. Metallic eyeshadows can get chalky on dry skin and emphasize any imperfections. Opening up the eye with a soft matte or satin shade on the lid and blending it into medium and dark-toned shadows higher above the crease and the outer corner, makes a world of difference.

Victoria Beckham Beauty Smoky Eye Brick


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Charlotte Tilbury Eyes to Mesmerise Cream Eyeshadow


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Tom Ford Mink Mirage Eyeshadow Palette


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Viseart Neutral Petites Mattes


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#7) Use Moisturizing Lip Color

I think we’ve all gotten the picture that makeup over 40 revolves around hydration. Our lips are no different. Choose lipstick formulas with cream or lip balm textures. As trendy as they are, it’s probably best to avoid matte shades. Outlining your lips with a liner just slightly outside the lines will give you a fuller look.

Chanel Rouge Coco Flash Hydrating Lip Colour


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Charlotte Tilbury Hyaluronic Happikiss Lipstick Balm


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Dior Addict Lip Glow Balm


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Chantecaille Lip Veil


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#8) Contour and Concealer BEFORE Foundation

For a youthful, dewy finish makeup look, try applying your contour and concealer before you apply your foundation. I know, it feels wrong. But it looks SO good and creates a flawless face and finish. This is the perfect hack for women over 40 because the makeup is so much lighter and more natural.

Westman Atelier Face Trace Contour Stick for Tips Over 40


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IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer


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#9) Dealing with Lip Lines

In your 40s you start getting those annoying fine lines around your lips. It makes us look older and sometimes causes your lipstick to feather, creating the joker effect. You want to find ways to minimize and hide those lips lines. At night, always use some sort of lip mask. Right now we’re loving the Kiehl’s lip mask. To get the dead skin off and make your lips look extra smooth, use an exfoliator. To prevent the lipstick from feathering, use an eyelid primer around your upper lip to really keep that lipstick in place. Erin likes to line the lips with a lip pencil that matches her lip tone. You can also use the natural liner to draw the shape of the lip you want…Erin usually overdraws them to make them look bigger and fuller. After that, she fills in her lips with the liner. Then, she uses creamy, hydrating lipstick over it! Finally, you can also do some light reflection concealer on your Cupid’s bow to add pop and fullness to the lips!

Kiehl’s Buttermask Lip Smoothing Treatment


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Sugar Lip Polish Exfoliator


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Too Faced Shadow Insurance 24-Hour Eyeshadow Primer


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MAC Cosmetics Lip Pencil


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Charlotte Tilbury KI.S.S.I.N.G. Lipstick for Tips Over 40


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Charlotte Tilbury Magic Away Concealer


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#10) Match Foundation To Your Skin

It may seem like a no brainer, but when you’re wearing the wrong foundation shade, you can look a lot older! When you’re trying on a new foundation, make sure you look closely at the shade in natural light by a window to see how it looks on your skin tone. Another great test is to put it on the back of your wrist. We can’t tell you how many times we have purchased expensive foundation, only to get it home and think… what were we thinking?? It’s so easy to buy the wrong shade. We also suggest asking for samples so you can test them at home first.



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