After establishing his profession in Bollywood, actor and movie producer Akshay Kumar is all geared as much as make a mark within the fashion trade along with his label Power IX, which launches at this time. The model sports activities athleisure and streetwear for each women and men. Right now, the model will unveil a restricted version line of t-shirts, joggers, and sweatshirts on Myntra, the place the viewers may chat reside with the Cuttputlli actor at 12 pm. We communicate to Akshay to study extra about what the model has in retailer.
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How did Power IX come about? How lengthy had it been on the playing cards?
For seven years, I’ve wished to start out my very own clothes model. I even got here near introducing my very own assortment on two separate events, however right here I’m at this time, lastly launching my dream! I assume it’s true when folks say ‘third time’s the attraction’. As chances are you’ll know and have seen, I personally like to put on athleisure clothes, as a result of for me consolation tops all the pieces. It’s essential in my closet and it’s a development that’s right here to remain. For me, Power IX is far more than only a clothes model, it’s an extension of who I’m. Power IX is engineered with emotion and is totally made in India.
Inform us extra in regards to the model and what it has in retailer.
One of many key USPs of Power IX is meticulous consideration to element. From the emblem to buttons, and stitching, each little facet has been designed with a objective to symbolise the core ideologies of the model. The designs present in Power IX’s collections draw inspiration from the aesthetics of the armed forces and translate them into new-age sensibilities so as to attraction to Gen-Z.
Might you shed some gentle on the gathering that shall be launched with the model?
Together with unisex merchandise like T-shirts, hoodies and sweatshirts, Power IX’s assortment can even introduce shirts, jackets, polo T-shirts, denim, chinos, joggers, shorts, and nightwear. The model can also be taking a look at launching a variety of equipment – caps, belts, journey equipment, footwear, and watches, within the coming months.
What supplies and color palettes have been used to craft the gathering?
All of the items are crafted with high-quality cotton. The color palette is rustic but robust. A number of the colors are abbey stone, darkish blue, myrtle, olives, deeper shades of reds and blues and lighter shades like pale pinks and sky blues.
What makes Power IX stand out from different manufacturers?
The dynamism we witness in style at this time is so huge and expansive that our audiences are dropping their nonchalance and turning into extra fashion-conscious. Their discernment and aptitude for style have impressed the model to make fascinating temper boards. With distinctive, easy and versatile garments, the model is right here to interrupt standard norms of modern-day style.
What different tasks does the model have within the pipeline for 2023?
We’ll quickly be unveiling our flagship retailer in Mumbai together with different stand-alone shops throughout the nation this 12 months.
Rs 1299 upwards. Accessible on-line.