Concepts Drops New Balance 1906R Campaign

Concepts and New Balance are persevering with their collaborative efforts with the debut of an unique 1906R silhouette. To commemorate the launch, the streetwear and footwear platform has unveiled a particular editorial titled “Girls and their Collections,” an exploration of the objects ladies accumulate via their work and pursuits.

The marketing campaign sees NewYork-based spatial designer Christine Espinel, athlete Angie Chavez and archivist and curator Djali Brown-Cepeda amongst their favourite objects. Via the lens of London-based photographer Sirui Ma, we see Espinel leaning in an iconic Gaetano Pesce Broadway chair for inspiration or Brown-Cepeda amongst her collected imagery, vinyl assortment, framing and scanning instruments. In the meantime, Chavez is portrayed amongst her climbing mat, medication ball, foam curler, bike pump and helmet.

On the making of the marketing campaign, Annie Morgan, Model Director at Ideas, commented: “We actually needed to deal with ladies and their collections, and never simply sneakers, however the objects that they use day by day to boost their lives or what pushes their individuality. We labored with Christine, Djali and Angie, all tremendous distinctive and superb in their very own proper. Sirui, our photographer, and our producer who directed this, Mellany, all embody that true New York sturdy feminine spirit.”

She continued, “Given the standard and values that New Steadiness represents, we all know these ladies embody that and will proceed to inform an attention-grabbing and contemporary story. I really like working with close-knit feminine groups, and on this business, it’s onerous to make it occur, so when it does, we all the time really feel actually good concerning the femme perspective we’re projecting with the imagery. New Steadiness has given us repeated alternatives to run our personal artistic and assist with unique launches. It’s a tremendous partnership.”

As for the unique 1906R sneakers, Ideas has unveiled 4 unisex kinds in monochromatic colours. Arriving in black, white and beige hues, the silhouettes ship a deconstructed really feel via a mix of suede and mesh materials. All sneakers embody midsole cushioning for a flexible, versatile match, in addition to heel cushioning for extra stability and luxury.

Priced at $170 USD, the Ideas interpretation of New Steadiness 1906R is now out there to buy online and in shops.

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