For the local fashion industry, ‘Made in Melbourne’ is back in style

 For the local fashion industry, ‘Made in Melbourne’ is back in style



“There are some really big high street brands which might be making an attempt to dabble in it however I feel it’s a really onerous factor to do,” she mentioned. “There will not be many manufacturers our measurement who’re in a position to proceed making right here, to be trustworthy with you, there’s such a scarcity of expertise right here.”

The EY Australian vogue and textile trade survey for 2021 discovered that 88 per cent of native vogue companies designed their merchandise in Australia however solely 29 per cent sourced a few of their supplies from native suppliers.

The Australian Trend Council discovered a “main alternative” for larger home sourcing and manufacturing.

Vicki Nicola, lead educator in vogue and millinery on the Kangan Institute, mentioned vogue manufacturing had performed a giant half in Melbourne’s historical past.

“Submit-COVID, we are able to see there was a return, with increasingly manufacturers making onshore,” she mentioned.

Nicola mentioned that in Melbourne’s rag commerce heyday within the Nineteen Fifties and Sixties, Flinders Lane was the hub of manufacturing, with Collingwood and Richmond additionally vital areas for the style trade.

Thriving business: Flinders Lane’s rag trade district in 1965.

Thriving enterprise: Flinders Lane’s rag commerce district in 1965.Credit score:Fairfax archives

“I’ve watched the trade go from every little thing being made in Melbourne to the early 2000s with every little thing going offshore and little or no being made in Melbourne,” she mentioned. “I don’t suppose it is going to ever be what it was once, however I can undoubtedly really feel there’s a little bit of a vibe coming again.”

Nicola mentioned the brand new wave of vogue producers was disbursed throughout Melbourne and key areas have been Collingwood, Sunshine, Abbotsford and Richmond.


“There’s a rise to extra corporations making domestically however we have now an acute scarcity of staff and supplies and a rise in demand for domestically made product that’s outstripping the provision,” she mentioned.

Woods and Nicola are each talking at a Melbourne Trend Week occasion known as “Make it Melbourne” this week, which can embody the premiere of a three-part documentary of the identical identify that focuses on Melbourne’s rising garment manufacturing hubs.

Melbourne Lord Mayor Sally Capp mentioned the style trade was large enterprise for Melbourne and that manufacturing was an vital a part of the entire course of.

“It’s a cycle of connection, from the creativity of a designer via to the making, via to the showcasing of a runway, via to the retail expertise,” she mentioned.

“I’m the granddaughter of a milliner from Flinders Lane and I really feel a stunning sense of non-public connection to that and the way vital it’s. We don’t need to lose it; we need to maintain showcasing it in order that it may possibly flourish.”

Make it Melbourne is going on at ACMI in Federation Sq. at 11am on Thursday, October 13. Melbourne Fashion Week runs from October 10 to 16.

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