Giorgio Armani Reboots His Neve Skiwear Label in St. Moritz

Whereas the Neve assortment—which is already in shops—provides genuine skiwear with all of the gear the game calls for, the present was primarily an illustration of the city style wardrobe that the slopes encourage. Fitted padded trousers and matching puffer jackets had the cool attraction of streetwear, knitted flares and body-con sweaters echoed the present urge for food for lounge- and shape-wear worn as style, and the parade of formidable fake fur coats that closed the present was an genuine style second. It is a profitable strategy. Previously week alone, Armani has offered ski clothes value some €500,000, a consultant confirmed.

For the designer, presenting skiwear as lifewear comes simple: “I like the mountains for walks and the setting, however I’m not a superb skier. I desire to swim,” he admitted, his Mediterranean tan intact as ever. “I do love the solar and heat climate, however I additionally respect the completely different seasons all year long. Crisp sunny chilly days on the snow are literally lovely, and I get pleasure from them lots.” A lot in order that, 15 years in the past, he purchased a home on this alpine millionaire’s paradise. “St. Moritz is undoubtedly one of the lovely and common mountain locations in Europe, however it has saved its authenticity, which makes it so particular,” he stated.