GREAT programme spotlighting fashion and creativity launches UK pavilion at FIFA World Cup – Doha News
On the launch occasion, David Beckham spoke alongside British designer Foday Dumbuya of Labrum London and younger Qatari designers about empowerment by creativity.
The UK pavilion, The Backyard of GREAT, opened on Saturday on the FIFA World Cup in Qatar, with an occasion bringing collectively British designer Foday Dumbuya with trend and inventive start-ups from the area to satisfy company together with David Beckham, who attended in his position as Ambassadorial President of the British Trend Council.
Created by the UK Authorities’s GREAT marketing campaign, the backyard celebrates UK creativity and variety, inviting guests to see a distinct aspect of the UK by a collection of immersive installations, showcasing UK music, design, trend and meals.
The backyard goals to encourage worldwide audiences to go to, research, make investments and commerce with the UK.
On the launch occasion, David Beckham spoke in dialog with British designer Foday Dumbuya of Labrum London and younger Qatari designers about empowerment by creativity and the alternatives for cultural change between Qatar and the UK. Throughout David’s 4 years within the position with the British
Trend Council, he has been part of elevating the profiles of British trend expertise in a worldwide enviornment and shining a light-weight on rising expertise coming by the BFC’s many schooling and sponsorship programmes.
Guests to The Backyard of GREAT can expertise the perfect of the UK – from ice cream crafted by Michelin starred chef Vineet Bhatia, to flowers scented by Jo Malone CBE, and murals by Wing Lo, avenue artist of Europe’s tallest painted paintings.
HE Jonathan Wilks CMG, British Ambassador to Qatar, stated, “This backyard is a superb assertion of what the UK stands for within the twenty first century. Reflecting our variety each historical and trendy and the creativity of our designers, artists, engineers and technologists. I invite all people in Doha in the course of the World Cup to go to us on the Corniche close to the Museum of Islamic Artwork and as our motto goes to “See Issues Otherwise”.
The Backyard of GREAT will even host cultural performances and actions as a part of The British Council’s annual UK Pageant which explores the theme of Sport for Good. The competition runs from 23-29 November and appears to deliver to life the sturdy and ongoing relationship between the UK and Qatar by a variety of cultural occasions and actions together with music, artwork and pictures. View the UK Pageant 2022 programme online.
The UK has at all times been a catalyst for inventive and cultural change. The programme of exercise goals to shift notion, demonstrating the UK’s vibrant melting pot of numerous individuals and cultures which creates an inspiring atmosphere the place expertise and creativity grows. It can showcase the UK as thrilling, numerous and welcoming with the hope that this may translate into motivation to go to, research or commerce with the UK.
Supporting GREAT’s World Cup exercise, can be a multi-channel advertising marketing campaign throughout Saudi Arabia, the United Arab Emirates, Qatar and Kuwait. The marketing campaign will launch in mid-December, for 4 weeks throughout social media, digital show and Out of House.
The GREAT World Cup Programme is supported by main world property and development consultancy, Gleeds,
For extra info on GREAT on the Qatar World Cup Qatar 2022, together with The Backyard of GREAT and UK Pageant, you possibly can go to: greatcampaign.com/world-cup-2022 or observe the marketing campaign on Twitter @GREATBritain and Instagram @greatcampaign utilizing #SeeThingsDifferently and #GREATCreativity.