India’s Myntra & Akshay Kumar partner to launch Force IX fashion brand
Initially, the model will present greater than 70 choices throughout a modern collection of sweatshirts, T-shirts, and caps on the procuring platform, Padmakumar Pal, vice chairman, class administration, Myntra, mentioned in a press release.
Power IX, which is positioned as a streetwear model within the mass-premium section, additionally has plans to launch equipment within the close to future. Additionally, the model plans to spice up its assortment with the addition of ladies’s put on for Spring-Summer season (SS) 2023.
Indian actor Akshay Kumar has introduced the launch of his trend model ‘Power IX’ on e-commerce large Myntra. The model’s curtain raiser assortment is ready to go stay on January 26, 2022, as per Kumar’s social media handles. Power IX is focused in the direction of the thriving base of informal put on and streetwear customers throughout tier I cities and metros.
Akshay Kumar, co-founder of Power IX, mentioned: “My definition and understanding of trend may be very easy. For me, trend is once I get to be myself—comfy in my pores and skin and assured in what I put on. The entire concept behind Power IX was to make it a model that caters to model and luxury. Once we began engaged on this model, little did we all know that this is able to turn into such a big a part of us. Each member of our workforce has labored on it with a lot sincerity, ardour, and love. Their arduous work might be seen within the littlest of particulars in our clothes.
“I am delighted to affiliate with an e-commerce large like Myntra for Power IX’s restricted version launch and to witness our labour of affection getting its wings and able to take off.”
“We’re thrilled to be Power IX’s platform of selection as they launch their vary of unimaginable merchandise for the primary time. With celebrity Akshay Kumar being the inventive drive behind the model, we’re assured that Power IX might be well-received by Myntra’s fashion-forward buyers throughout the nation. With Myntra’s confirmed observe document of accelerating the expansion of celebrity-led manufacturers and Power IX’s unmatched choices, this affiliation is poised to make the model a family identify,” mentioned Padmakumar Pal, vice chairman, class administration, Myntra.
Fibre2Fashion Information Desk (DP)