Jordan Brand To Open First Milan Flagship Store

Nike‘s Jordan Brand is opening its first official Milan flagship retailer later this month. This marks the primary devoted retail flagship retailer in Milan for the collaborative model with NBA All-Star Michael Jordan.

Business of Fashion has reported that up till now, Jordan Model merchandise together with sneakers, tracksuits and backpack have solely been out there in Nike retail shops and on-line at Nike.com and thru the SNKRS app. Whereas there have been earlier shops underneath the Jordan branding opened in Dubai and Manila, it’s this Milan flagship that’s described by the corporate as a brand new retail idea.

Slated to open within the subsequent couple of weeks, the Jordan Model Milan flagship is a 360-square-meter retailer situated within the metropolis’s Through Torino, the favored retail vacation spot within the Italian capital. The shop idea will give the model an additional house to host occasions designed to be “on the forefront of streetwear and basketball tradition.”

At the moment, Jordan Model accounts for over 10% of Nike’s general income and is a staple asset for the model’s basketball and streetwear market share. Since 2015, Jordan Model’s gross sales have greater than doubled, topping $5.1 billion USD by this Could. The Jordan Model Milan flagship retailer opens on December 16.

In different footwear information, Reebok returns with the second “Human Rights Now!” collection.