L’Oreal Paris hosts exuberant catwalk presentation at fashion week

 L’Oreal Paris hosts exuberant catwalk presentation at fashion week


PARIS, Oct 2 (Reuters) – L’Oreal Paris despatched a pack of fashions and dancers down a large runway within the heart of the French capital on Sunday, throwing the highlight on its hair and sweetness merchandise in a star-studded present that was beamed all over the world on digital channels.

“A trend present is a pleasant approach to present what we all know learn how to do with hair coloring and make-up,” Delphine Viguier-Hovasse, world model president of L’Oreal Paris (OREP.PA) instructed Reuters in an interview.

Fashions together with Camille Emilie Razat, Nikolaj Coster-Waldau, Eva Longoria, Gemma Chan and Soo Joo Park sashayed down the catwalk, blowing kisses and twirling for photographers.

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Andie MacDowell had glowing eye make-up and a glittering, feather-lined costume, whereas Coco Rocha donned a slick, electrical inexperienced mini-dress with matching boots, her bob reduce straight.

A part of the L’Oreal group, which additionally owns Maybelline and Lancome, the label sits within the accessible luxurious vary, promoting merchandise spanning shampoo to extra refined pores and skin therapies, costing from round 2.50 euros and to round 35 euros.

Members of the general public had been invited to the occasion, which was additionally proven on digital channels together with Instagram, the place it counts 10 million followers, and TikTok.

“It’s apparent that TikTok is a digital platform that carries an unlimited quantity of weight with younger folks as a result of it is a video platform – and we all know that video is the format that’s most watched,” mentioned Viguier-Hovasse.

The L’Oreal group has been benefitting from a strong, post-pandemic rebound in demand for magnificence merchandise.

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Reporting by Mimosa Spencer; Modifying by Sandra Maler

Our Requirements: The Thomson Reuters Trust Principles.


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