Oct 03, 2022
McDonald’s introduced for the primary time the discharge of a Comfortable Meal geared toward adults in a limited-edition collaboration with cult streetwear label, Cactus Plant Flea Market Field.
For the collaboration, Cactus Plant Flea Market, recognized for its offbeat use of asymmetrical typography with puff-print graphics worn by hip hop stars, designed a field within the label’s signature model alongside the enduring golden arches of McDonald’s.
Clients can choose between a Huge Mac meal or a 10-piece Rooster McNuggets meal, each coming with fries and a drink. Every Comfortable Meal field contains one in every of 4 Cactus Plant Flea Market-designed collectible figurines: Grimace, the Hamburglar and Birdie, in addition to a brand new character, Cactus Buddy! (exclamation level included).
The Cactus Plant Flea Market Field will likely be out there beginning Oct. 3, whereas provides final.
Clients who buy the Cactus Plant Flea Market Field on the McDonald’s App will likely be entered in a drawing to win unique free merchandise through the limited-time window, together with customized t-shirts, hoodies and a Grimace Chair. The merchandise will likely be out there to buy at cpfmmcdonalds.com whereas provides final.
“We’re taking one of the crucial nostalgic McDonald’s experiences and actually repackaging it in a brand new approach that’s hyper-relevant for our grownup followers,” mentioned Tariq Hassan, McDonald’s USA chief advertising and buyer expertise officer, in a release.
Over the previous few years, McDonald’s has discovered wild success from its “Well-known Orders” marketing campaign that options limited-time meals sponsored by star musicians, together with Travis Scott, BTS, Saweetie and Mariah Carey.
Fast-service eating places have additionally partnered on product collaborations, together with White Fort with trend label Telfar, KFC with streetwear model Hype and 7-Eleven lately with Crocs.
The Cactus Plant Flea Market stands out for tapping nostalgia round Comfortable Meals.
Kelly Goldsmith, E. Bronsom Ingram, professor of promoting at Vanderbilt College, instructed Today that, given the chain’s 67-year historical past, promoting solely must concentrate on “merely reminding their prospects that they exist.”
She mentioned, “There’s a number of new and totally different competitors within the quick meals area, however one differentiating attribute that new entrants can’t leverage is nostalgia and historical past.”
DISCUSSION QUESTIONS: What traits stand out to you across the launch of the Cactus Plant Flea Market Field? Do you see alternatives for comparable collaborations within the fast-food area?
“A intelligent execution that attracts consideration to the model by means of a barely surprising partnership, whereas tapping into nostalgia for the Comfortable Meal and the toys particularly”