Model: Patta x Tommy
Season: Fall/Winter 2022
Launch Date: December 2 at Patta, with a wider launch arriving December 9
Editor’s Notes: Little has made as a lot sense as a Patta x Tommy Hilfiger collaboration since they debuted halfway via final yr.
The previous: a Dutch streetwear label impressed by Black tradition, the latter: a quintessential American imprint and image of nineties US hip-hop. Collectively, it simply works. Seamlessly, in actual fact.
Their first collection — which was impressed by the Pan-African flag, an emblem of Black liberation worldwide — was met with extensive appreciation, as Patta dipped into the Tommy archives to have fun each manufacturers’ historical past in Black tradition.
Such was its success, the pair are reuniting for a Fall/Winter 2022 collaboration and this time honing in on the New York hip-hop scene of yesteryear and, in flip, paying homage to each manufacturers’ streetwear heritage.
“The gathering is principally an ode to New York Metropolis and the nineties, one of many golden eras of hip-hop,” Edson Sabajo, Patta co-founder, tells Highsnobiety. “The town has been instrumental for each manufacturers, as has the style and its tradition.”
Whereas the collaboration may have fun the previous, it’s undoubtedly framed within the current, with the pair enlisting New York-native artists Wiki and Mike for the marketing campaign — two artists considered main figures within the uncooked resurgence of recent day hip-hop.
Along with famend music producer The Alchemist, the pair have created an unique monitor titled “One Extra” for the collaboration, a limited-edition 12” vinyl housing numerous mixes, in addition to two further tracks that includes the 2 independently.
In terms of the gathering itself, issues are stored comparatively easy — in a great way, after all. Sweaters, tees, hoodies, and denim adorn customized co-branded takes on the epochal Tommy motif, whereas concurrently reviving the spirit of nineties with the cuts and colours.
“We stored it straight ahead,” explains Sabajo, “We created objects which are paying homage to objects that have been each timeless and related within the nineties, however which are nonetheless related at present — and naturally we made positive to include a saggy match.”
Regardless of the success of their debut collaboration, Sabajo admits that there have been learnings available, one thing Patta has considered this time round, describing the primary link-up as a “studying curve,” like “any collaboration.”
“Whenever you get to know one another higher, outcomes get higher. The satan is within the element, so we’re obsessed about all of the completely different parts and angles that this undertaking has,” provides Sabajo.
“In the long run it is a folks’s operation, so it is necessary to have endurance and humility however at identical time our imaginative and prescient and objective needs to be clear. This fashion we’ve an amazing consequence and attain the objective in a optimistic manner which is equally necessary to us.”