Revice Denim Wins Prestigious MAFI Award
Wednesday, October 12, 2022
Tons of of L.A.’s hottest and coolest fashionistas flocked to Hollywood for a night of fashion Oct. 8, the place rising designers, influencers, media and business elite gathered at The Lighthouse ArtSpace for the Moss Adams Style Innovator award.
The stage was set for the MAFI-award presentation to the California model that during the last yr considerably impacted the nationwide market. Seen as a frontrunner in creativity and innovation Moss Adams offered the 2022 award to Revice Denim.
Shai Sundry, artistic director, had this to say: “Getting the MAFI was an honor as Moss Adams is such a believer in and contributor to the attire business in Los Angeles. It’s a privilege to be acknowledged by such an influential firm with such an essential award.”
Sundry created his firm to be a constructive different to quick vogue by reinstating transparency into the attire business. Its DTC enterprise mannequin is concentrated on utilizing lifeless inventory or repurposed denim supplies and likewise eliminating overconsumption by crafting made-to-order merchandise for customers. These small runs give prospects an opportunity to personal limited-edition denim items designed and made in Los Angeles.
Revice Denim’s advertising revolves round product placement, seen on celebrities together with Kendall Jenner and Miley Cyrus—not as a result of they’re paid to put on them however as a result of they love them.
The vibe of the present expressed the model’s aesthetic, recreating classic denim silhouettes to deliver them into immediately. The funkiness was contemporary as every capsule group integrated retro parts corresponding to artistic patchwork, tie-dye and cutoff, frayed edges. Silhouettes together with bell-bottoms, super-low rises and jumpsuits have been made attractive and trendy. The model DNA, “Created by denim lovers for denim lovers,” resonated with the gang.