Sarah Jessica Parker on Her Fendi Baguette Collaboration

Initially designed as an ode to the inherently refined fashion of Parisian ladies, the Fendi baguette was meant to be carried like a baguette purchased from the boulangerie—straight below the arm.
Whereas right this moment the bag that is synonymous with the Italian trend home has amassed a cult-like following amongst the style set, it was created in 1997 by Silvia Venturini Fendi, the granddaughter of the Fendi founders. The traditional silhouette has taken on many recent new iterations over its 25-year lifespan and has developed a whole narrative of its personal. However not with out thanks to at least one of popular culture’s most iconic faces of the early aughts, Sarah Jessica Parker, whose purple sequined baguette was a mainstay accent for her Sex and the City character, Carrie Bradshaw. “To me, Fendi is about legacy, custom, high quality, creativity, and whimsy,” says Parker. “[Fendi’s baguette] can mirror everybody’s persona.”
Fendi is about legacy, custom, high quality, creativity, and whimsy. [Fendi’s baguette] can mirror everybody’s persona.
Sarah Jessica Parker
In celebration of the bag’s quarter-life anniversary, Parker, in collaboration with Fendi, has simply launched a limited-edition baguette assortment with a couple of twists on the enduring fashion. “After 25 years, the baguette’s form is timeless. It has been so well-liked for its means to the touch on modernity however [without] being afraid of change. It would not bend to development and feels each trendy and traditional,” says Parker. “It was an honor to work with Silvia Venturini Fendi and the Fendi Studio on this venture.”
Beginning right this moment, December 15, the gathering of Fendi baguettes in collaboration with Sarah Jessica Parker will likely be obtainable in 4 totally different colorways— simply in time for the vacations. “I’ve by no means seen so many buckle choices in my life, and I’ve by no means seen so many lovely colours in a single place. I can’t imagine what Fendi can do,” the actress says.