Sarah Jessica Parker on Her Fendi Baguette Collaboration

Initially designed as an ode to the inherently refined fashion of Parisian ladies, the Fendi baguette was meant to be carried like a baguette purchased from the boulangerie—straight below the arm. 

Whereas right this moment the bag that is synonymous with the Italian trend home has amassed a cult-like following amongst the style set, it was created in 1997 by Silvia Venturini Fendi, the granddaughter of the Fendi founders. The traditional silhouette has taken on many recent new iterations over its 25-year lifespan and has developed a whole narrative of its personal. However not with out thanks to at least one of popular culture’s most iconic faces of the early aughts, Sarah Jessica Parker, whose purple sequined baguette was a mainstay accent for her Sex and the City character, Carrie Bradshaw. “To me, Fendi is about legacy, custom, high quality, creativity, and whimsy,” says Parker. “[Fendi’s baguette] can mirror everybody’s persona.”