Survival 101: The Story Behind American Brand, Survival
Survival is an city trend model created by Miami-based entrepreneurs Manny Garcia and Gregory Morales in 2016. The 2 goal to create a group and be optimistic leaders and function fashions by utilizing trend as a voice to inspire the youth and encourage others. 90’s Hip-Hop, sneakers, and a love for trend impressed them to create the model. Rising up, they had been at all times the most effective dressed at school and stood out with their sneakers and outfits. Their love for trend developed into hustle and starvation and finally into the Survival model.
Manny and Gregory partnered to begin a enterprise, Survival Clothes & Footwear, which immediately led to the institution of their model. Decided to attain their imaginative and prescient, and with out a single hand-out, they ventured into the aggressive trade. They introduced a novel type to city put on that quickly propelled Survival to the forefront of Streetwear’s Elite, fueling a brand new dynamic in retail and design that didn’t exist within the South Florida menswear/streetwear market.
Survival Clothes is the epitome of a culture-forward model that pays large consideration to element. When requested what they suppose Survival Clothes’s strongest edge is, one of many founders responded, “We’re additionally distinctive for the manufacturers/merchandise we feature at Survival. We stock many underground manufacturers; we produce all of our in-house manufacturers ourselves and are unique to Survival. We additionally carry lots of Heritage Manufacturers comparable to New Stability, Karhu, Saucony, Diadora, and Asics that set us aside from the common footwear boutiques/shops.” They don’t use middlemen since they create their designs, develop, manufacture, and create content material for the model. The progressive businessmen additionally market their merchandise, making Survival a one-stop model for trend.
For over six years, Survival Clothes has continued to push boundaries in trend. Though many companies failed through the pandemic, Survival managed to develop and thrive throughout this era. The ardent entrepreneurs launched 4 retail shops in South Florida, and an e-commerce platform, and have a number of in-house manufacturers, comparable to Paradise Misplaced, THRT Denim, and Yesterday is Useless, amongst others. “We additionally secured house at one of many high three malls in America: Aventura. We’ve created job alternatives for over 50 folks whereas positively impacting many individuals’s lives and increasing to new avenues comparable to jewellery, wholesale, and footwear,” says Gregory.
Manny added, “Amazingly, we additionally discovered a method not solely to break tendencies and produce consciousness to the group however lead our trade in product improvement and now supply wholesale for our in-house manufacturers to over 500 worldwide boutiques. We’re humbled that our self-made model is now creating generational wealth. We additionally look to encourage and educate the youth and be optimistic examples to pave the best way for extra profitable minorities locally. The key just isn’t solely to outlive however to attempt and prosper.”
Survival model’s rise to success didn’t occur in a single day. They confronted many obstacles alongside the best way however overcame them. Identical to the definition of the phrase, “survival”, Manny and Gregory tailored to challenges and prospered. In response to them, anybody trying ahead to establishing a enterprise ought to do it now. Don’t anticipate an ideal time or whenever you suppose you’re prepared, as that point could by no means come. The dynamic crew plans to broaden their provides worldwide and launch extra in-house manufacturers within the coming years.