SFWRUNWAY
New York · Los Angeles · Four editions a year

WHERE
FASHION
GETS MADE.

Designers, manufacturers, buyers and the people who fund them. Four editions a year, two coasts, one floor.

New York
February
Los Angeles
March
New York
September
Los Angeles
October

1,300+ designers presented since 2016

Alumni on Next in Fashion, Project Runway, HBO's The Hype

Manufacturing across 5 countries

Who it is for

Five doors.
One floor.

Designers and brands
01 · Designers

Show & source

Your runway segment, plus the factories who can make it.

From $3,000
Manufacturers and suppliers
02 · Manufacturers

Take the floor

A room of brands choosing production partners, by appointment.

Exhibit
Buyers and retailers
03 · Buyers

Buy the room

Wholesale-ready brands and private label, same day.

Free Badge
Investors and funders
04 · Investors

Fund the next

Vetted founders pitching live, on stage, in front of the floor.

The Pitch Stage
Press and creators
05 · Press

Shoot it first

Runway, backstage and the floor, all credentialed.

Press Pass
Two cities, four editions

New York buys it.
Los Angeles makes it.

New York edition
The buyer market

New York

February & September · During NYFW

Buyers are already in the city those weeks. We put them in a room with brands ready to wholesale.

Los Angeles edition
The sourcing market

Los Angeles

March & October · The New Mart

Where product gets developed and sampled. Mills, factories, printers and pattern houses on the floor.

The programme

Six segments,
one badge.

The sourcing floor
01

Sourcing Floor

Mills, factories, printers, trim and sample houses, taking meetings all day.

The runway
02

The Runway

Designers show to buyers, press and creators.

Fashion and Finance
03

Fashion & Finance

How fashion gets funded, then founders pitch live.

Global Fashion School Showcase
04

School Showcase

Students worldwide compete in deadstock. Free to enter, winners walk.

Hosted buyer programme
05

Hosted Buyers

Buyer appointments matched and scheduled before doors open.

Backstage Beauty Bar
06

Beauty Bar

A live beauty floor running through the day.

Fashion and Finance
New for 2027

Fashion & Finance.

Every designer hits the same two walls. Where do I get this made, and who pays for it. The floor answers the first. This answers the second.

The panel

How fashion gets funded

  • What investors fund, and what they will not touch
  • Inventory financing, factoring and PO funding
  • What your numbers need to look like first
Included With Every Badge
Runway Foundry Pitch Showcase

Pitch live. In the room.

We are not writing the cheque. We put you on stage in front of the people who do, and make the introductions.

  • Stage time in front of the floor
  • Warm introductions to investors in the room
Apply To Pitch
What it costs

Pricing is
on the page.

Buyer & Retailer BadgeQualified buyers. Appointments booked before you arrive.
FreeBy application
Apply
Student BadgeStanding admission, valid school email.
$25Per edition
Secure Badge
Runway BadgeSeated. Show, floor and full programme.
$50Per show
Secure Badge
Reserve BadgePriority seating, early floor, investor room.
$80Per show
Secure Badge
Designer PackageYour runway segment, up to five looks, production handled.
$3,000From · $1,000 deposit
See Packages
Exhibitor Table or BoothManufacturers, mills, suppliers, services.
Rate cardSent same day
Apply To Exhibit

No hidden fees. Packages include models, hair, makeup, dressers, staging and lighting. Pitch and competition entry are free.

Global sourcing network
Beyond the floor

Sourcing,
five countries.

We walk factory floors in person, get written quotes and real minimums, and bring samples back by hand.

● Active

China

Apparel, knitwear, hardware.

● Active

Los Angeles

Made in USA, small runs.

● Active

Türkiye

Knitwear, denim.

● Active

Tunisia

EU-adjacent, mid-volume.

● Active

Nigeria

Small batch, heritage.

See Sourcing Services
Why exhibitors come back

We already have
the hard part.

1,300+
Designers presented since 2016
8 of 12
HBO The Hype cast came off our stage
2
Coasts, February and March
5
Countries in our network

Be first to know.

Schedule, rate cards, badges and pitch deadlines. We email when there is something real to say.

Join the industry list
Unsubscribe any time.

Designers. Makers.
Buyers. Backers.

Both cities are open.

Fashion atelier

Trusted by emerging designers, models, and creative brands across New York Fashion Week and beyond.