Saks Strengthens Commitment to Men’s Business Online and In-Stores
The luxurious retailer has unveiled a brand new males’s purchasing vacation spot in New York Metropolis and launched its first-ever males’s model ambassador program, The Saks Man
NEW YORK, Jan. 27, 2023 /PRNewswire/ — Saks has unveiled a brand new males’s purchasing expertise on the seventh ground of the enduring Saks Fifth Avenue New York flagship and expanded its menswear assortment on-line as a part of the posh retailer’s ongoing dedication to its males’s enterprise. The 40,000-square-foot superior designer and modern ready-to-wear division presents greater than 70 manufacturers – 23 of that are new to the shop – and options shop-in-shops by key males’s manufacturers together with CELINE, Dior Males, Gucci, Louis Vuitton, and extra.
“Our males’s enterprise has skilled vital development over the previous a number of years, and Saks continues to be the vacation spot that customers look to for the newest in males’s luxurious vogue,” mentioned Tracy Margolies, Chief Merchandising Officer at Saks. “Whereas we stay targeted on increasing our on-line providing and creating an unparalleled assortment of males’s vogue and equipment on Saks.com, our shops stay a vital a part of the Saks Fifth Avenue ecosystem. The brand new males’s ground in New York reinforces the facility of the in-store expertise and exemplifies Saks’ popularity as a vogue authority. We’re excited to proceed investing within the males’s class each on-line and in retailer via our unique partnership with the Saks Fifth Avenue shops to additional solidify our place as the last word vacation spot for males’s luxurious vogue.”
The luxurious retailer has additionally launched an invite-only males’s model ambassador program referred to as The Saks Man to additional join with males’s clients via distinctive digital content material and in-person experiences. The Saks Man includes a various group of influential males who function model ambassadors for Saks by selling the digital luxurious platform’s advertising and marketing campaigns and product launches, creating customized content material for Saks’ digital channels, and attending and internet hosting each digital and in-person occasions. Members of The Saks Man come from a variety of industries together with sports activities, leisure, enterprise, activism and extra, with the group complementing Saks’ current ladies’s model ambassador program, Saks Social Membership.
To rejoice the renovation and the launch of its first-ever males’s model ambassador program, Saks hosted a personal tour of the brand new ground adopted by a cocktail get together with NBA-All Star and Saks board member James Harden and members of The Saks Man at Le Chalet at L’Avenue at Saks on Thursday, January 26.
SEVENTH FLOOR RENOVATION AT SAKS FIFTH AVENUE NEW YORK
The brand new seventh ground on the New York flagship presents an expertly curated choice of males’s ready-to-wear by rising designers and established manufacturers. The vacation spot options 19 new shop-in-shops by probably the most sought-after names in males’s vogue together with: Alexander McQueen, Balenciaga, Balmain, Bottega Veneta, Burberry, CELINE, Dior Males, Dolce&Gabbana, Fendi, Givenchy, Gucci, Louis Vuitton, Moncler, Palm Angels, Off-White (opening in February 2023), Saint Laurent Paris (opening in March 2023), Thom Browne, Valentino and Versace. Highlights embody:
- CELINE’s first shop-in-shop in the US devoted to CELINE HOMME
- Alexander McQueen’s first idea store designed by the model’s Inventive Director Sarah Burton in partnership with Chilean architect Smiljan Radic
- Burberry’s first idea store in New York Metropolis reflecting the design of the model’s Sloane Avenue flagship retailer in London
- Palm Angels’ first males’s shop-in-shop in the US
The Saks Fifth Avenue Retailer Planning and Design workforce collaborated with Structure, Engineering and Inside Design agency Highland Associates to replace the ground and showcase the professional curation of males’s vogue in an elevated and simply navigable setting. A contemporary staircase boasting dichroic glass connects the sixth and seventh flooring to create a seamless males’s purchasing expertise, and previously-blocked home windows alongside Fifth Avenue have been opened and restored to flood the area with pure gentle. Moreover, the ground options prolonged aisle paths and new lounge seating areas to encourage socialization and exploration.
A centrally situated Atrium area will showcase rising designers and new-to-Saks manufacturers on a rotating foundation. As a part of the renovation, 23 manufacturers had been added to the lads’s ready-to-wear assortment at Saks Fifth Avenue New York, together with BODE, CELINE, Jil Sander, Louis Vuitton, Maison Margiela, Marni, Martine Rose, Sacai, Sky Excessive Farm Workwear, Undercover, Wales Bonner and Willy Chavarria.
“As our males’s enterprise continues to develop, we’re excited to supply a reimagined purchasing expertise for our clients to find the newest in luxurious menswear on the Saks Fifth Avenue New York flagship,” added Louis DiGiacomo, Senior Vice President and Common Merchandise Supervisor of Males’s at Saks. “This renovation is a testomony to our continued deal with the lads’s class, and we look ahead to providing our recent, fashion-forward perspective via the unrivaled assortment accessible on the brand new ground and on Saks.com.”
As client appetites for searching for luxurious on-line proceed to develop, Saks, the premier digital platform for luxurious vogue, stays targeted on assembly clients the place and the way they need to store. The retailer added over 125 manufacturers to its males’s array on Saks.com in 2022, together with Jacquemus, Jil Sander, Junya Watanabe, Loewe and Sacai. Saks additionally expanded its wellness and activewear assortment in classes equivalent to golf, ski and swim with the launch of Alo Yoga, BOGNER, Truthful Harbor, Rhone and SEASE, amongst different manufacturers. The digital platform now contains a devoted males’s homepage to higher serve its males’s clients on-line, offering tailor-made product suggestions and curated content material equivalent to pattern tales and influencer-curated product arrays. Saks additionally presents entry to unique digital purchasing experiences with males’s designers and business specialists on its digital occasions occasions platform, Saks Live.
Click here to entry ground pictures *courtesy of Luis Guillén for Saks
Click here to entry occasion pictures with James Harden *courtesy of Yvonne Tnt/BFA.com for Saks
ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue is the main title in luxurious purchasing. Since 1924, the model has maintained a popularity for delivering an expertly curated assortment of vogue and extremely customized service. The Saks Fifth Avenue expertise presents seamless all-channel purchasing via an elevated digital platform and in-person companies offered by a rare community of 39 Saks Fifth Avenue shops throughout North America.
Store on Saks.com and the Saks app, or go to Saks.com to discover a Saks Fifth Avenue retailer location close to you. Observe @saks on Instagram, TikTok, Facebook and Twitter, @thesaksman on Instagram and Saks Fifth Avenue on LinkedIn.